Team

Doreen Bloch is the Founder CEO of Poshly Inc. She is the Author of The Coolest Startups in America, a book for mainstream readers about the best new tech companies in the country, and is a former Analyst at SecondMarket, the largest marketplace for pre-IPO stock trading. Doreen is a graduate of the University of California, Berkeley, where she was awarded the Jack Larson Fellowship from the Lester Center for Entrepreneurship Innovation, and she is a member of the Young Entrepreneur Council, an elite non-profit organization of America's top young founders. She is the Founder and former Publisher and Editor-in-Chief of BARE magazine, UC Berkeley's fashion and beauty publication. Doreen's work has been featured by The New York Times, Under30CEO, Forbes, Women 2.0, MSN's Business on Main, Feministing, Girls in Tech, The Daily Muse and more. Her personal website is www.DoreenBloch.com.

Bradley Falk is the Founder & CTO of Poshly Inc. He has worked as the Senior Architect at SecondMarket, the marketplace for trading private company stock and other alternative investments. At SecondMarket, Brad was responsible for building the company’s cutting-edge auction-based transaction platform. Brad was also a former Engineer at cosmetics brand, Bare Escentuals, a subsidiary of Shiseido. Bradley holds a B.Sc. in Computer Science from the University of Manitoba.

Julien Rousseau is Poshly’s Front-End, User Interface and User Experience Developer. His professional credits include Web Development at New York City-based task management startup Producteev, and Project Management at Adessa Consulting. He is a graduate of Ecole de Management de Marseille / Euromed Marseille from which he holds a Master of Science. His personal website is www.JulienRousseau.com.

AJ Marechal is the West Coast Editorial Director at Poshly Inc. Her professional credits include positions with Variety, Allure, Harper’s Bazaar and Murad, Inc. She is a graduate of New York University with a degree in Philosophy and Creative Writing. A makeup junkie since her early teen years, AJ is Poshly’s resident Beauty expert. In addition her work with Poshly, AJ freelances as an entertainment journalist, and her creative writing projects include narrative nonfiction, screenplays, and personal essays. Follow her on Tumblr or Twitter.

Shalwah Evans is Poshly's East Coast Editorial Director. She is a graduate of Brandeis University and received her M.A. in Journalism from the University of California, Berkeley's Graduate School of Journalism. In addition to her work at Poshly, she is a freelance fashion writer who has contributed to Daily Front Row, SF Examiner, and more publications in digital and print. Check out her personal blog or follow Shalwah on Twitter or Tumblr.

Michelle Weiss is the Managing Editor of Poshly.com. She graduated from Loyola Marymount University with a Bachelor of Arts Degree in English with an emphasis in writing. Her professional credits include Digital Strategy at ID Public Relations. She loves all things tech & social media, is passionate about veganism & environmentalism, and blogs at Vegan Vino Vici.